Favre Scandal Breaks Through to Today ShowChristopher Mascari10/13/10 12:00pmFiled to: Gawker media promotionGawker MediaGizmodoGawkertvEditInvite manuallyPromoteDismissUndismissHideShare to KinjaToggle Conversation toolsGo to permalink Deadspin's exclusive story about Brett Favre has been on fire the past week. The scoop by Gawker.com's sister (brother?) site has attracted more than 1 million readers since it was first published and continues to attract national media attention, including an appearance by Deadspin.com editor-in-chief AJ Daulerio on the Today show (see above). The salacious story of Favre's sexual advances toward Jets employees, which was reported by Deadspin's AJ Daulerio, Tommy Craggs, Barry Petchesky and David Matthews, was posted on October 7th. But Deadspin has continued to post updates as the story has evolved. You can find more coverage of Deadspin's exclusive here: Advertisement Good Morning AmericaRed Eye with Greg GutfeldABC NewsFox News30 Rock's Live Brett Favre JokeP. Diddy Tackles the Brett Favre Scandal on the Late ShowStephen Colbert Takes On Brett Favre's Member For more information on Deadspin's Favre exclusive, contact Christopher Mascari at email@example.com.