No human being would ever consider reading Mitt Romney's recent book No Apology: The Case for American Greatness, much less paying for it. So how did it top the NYT bestseller list? With some ol' Romney magic, of course.
Politico's Ben Smith obtained a document showing the details of Mitt Romney's little arrangement here. People thought something was up, a while back, when his book hit the top of the bestseller list with an asterisk, indicating "bulk sales." Now we have the specifics. It's quite simple:
Mitt Romney boosted sales of his book this spring by asking institutions to buy thousands of copies in exchange for his speeches, according to a document obtained by POLITICO.
The hosts ranged from Claremont McKenna College to the Restaurant Leadership Conference, many of whom are accustomed to paying for high-profile speakers like Romney. Asking that hosts buy books is also a standard feature of book tours. But Romney's total price - $50,000 - was on the high end, and his publisher, according to the document from the book tour - provided on the condition it not be described in detail - asked institutions to pay at least $25,000, and up to the full $50,000 price, in bulk purchases of the book. With a discount of roughly 40 percent, that meant institutions could wind up with more than 3,000 copies of the book - and a person associated with one of his hosts said they still have quite a pile left over.
Shocking as it is that these hosts weren't able to give away all the copies of Mitt Romney's fake book, that's good for them, as they should have enough paper to keep the fireplace going through this year's cold winter nights.
Mitt Romney is so much fun. We can't wait for him to launch his presidential campaign. For now, we'll have to live off of memories...