Study: Democrats and Republicans Love Lots of the Same Brands

We all know that Democrats love Starbucks and Hustler, while Republicans love Skoal and Soldier of Fortune. Or do they? A new study of the favorite brands of liberals and conservatives show some surprising agreements.

Nat Ives breaks down the latest YouGov BrandIndex numbers, showing which brands are most beloved by members of the two political parties. Observe:

Only Democrats love: Google, Sony, Amazon.

Only Republicans love: Fox News, Fox, Lowe's.

Both love: Discovery Channel, History Channel, Craftsman, Johnson & Johnson, UPS, Fedex, Cheerios.

So America, let's lay back with a bucket of tools and some Tylenol, watch a nice WWII documentary, and ship boxes of cereal across the country—together.

[Ad Age]