This video will likely add a new item for people to drink to when playing along to a Mad Men drinking game: take a sip every time Don Draper says the word "what." It happens more times than you'd think.

Sounds a lot like the commercials for next week's episode of Mad Men. The creator had this to say about the video:

Don Draper uses the word "what" as Van Gogh used color or Beethoven used sound. Here's the man using the word in all of its glorious inflections from the first four seasons.

See for yourself:

[Warming Glow]