This video will likely add a new item for people to drink to when playing along to a Mad Men drinking game: take a sip every time Don Draper says the word "what." It happens more times than you'd think.
Don Draper uses the word "what" as Van Gogh used color or Beethoven used sound. Here's the man using the word in all of its glorious inflections from the first four seasons.
See for yourself: