British parents are up in arms over a new commercial for Beyoncé's first-ever fragrance, Heat. The ad features Miss B writhing around wearing a satin red dress. Inside, watch and decide for yourself if it's truly unsuitable for TV.
The ASA said the ad should not have been run so early in the day and ordered that it should not now be aired before 7.30pm in the evening.
"Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," said the ASA. "We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery."