Denny's Somehow Convinced 'Diner' Image Will Be an ImprovementHamilton Nolan2/02/11 12:30pmFiled to: AdvertisingFast Fooddenny'sBranding94EditPromoteDismissUndismissHideShare to KinjaToggle Conversation toolsGo to permalinkDenny's is spending $60 million to get people to call it a "diner." We'd call it "greasy" for free.Reply94 repliesLeave a reply