"How do you get women to talk more about condoms, lubricants and sex aids on Facebook and Twitter?" We have honestly never considered the question! But Reckitt Benckiser, the manufacturer of Durex™ condoms, has. They have figured it out!
The answer, according to Ad Age:
It turns out having them throw parties for their friends and supplying them all with big boxes of samples along with drink cozies emblazoned with the slogan "Stick It In" can help.
Huh. Is that all it takes? And then ladies think nothing of putting pictures of all of this on the Durex™ brand Facebook page for all to see? I kind of thought it would be trickier than that.