Is Your Blog Content Just Secret PR Crap? (Maybe!)

In your opportune Tuesday media column: Sean McManus leaves as head of CBS News, HuffPo bloggers timidly call for pay, Bill O'Reilly is full of shit, NYT correction of the day, magazine circulation drops, a new editor at the Chicago Reader, and how much can you trust your free guest blog content?

  • Sean McManus is leaving his position as head of CBS News in order to become head of CBS Sports. Which, admittedly, sounds much more fun, and profitable. And glamorous. He'll be replaced by Jeff Fager, the executive producer of 60 Minutes. Fager will be replaced by Andy Rooney. Haha, no. Andy Rooney has not been told.
  • Some Huffington Post bloggers are thinking, "Hey, since our company just got sold for hundreds and hundreds of millions of dollars, maybe we can get paid something now, for all that stuff we write?" That's why you should never listen to Huffington Post bloggers, cause they just don't understand how things work.
  • Before Bill O'Reilly interviewed President Obama prior to the Super Bowl,he said "More people will see this interview than any other interview that's ever been done in the history of mankind." For that to be true, he would have needed more than 70 million viewers; he got 17.3 million. Which proves nothing more than that Bill O'Reilly is a horrible man who can't be trusted, as usual. Also: bad interview.
  • NYT correction of the day: "An article on Jan. 16 about drilling for oil off the coast of Angola erroneously reported a story about cows falling from planes, as an example of risks in any engineering endeavor. No cows, smuggled or otherwise, ever fell from a plane into a Japanese fishing rig. The story is an urban legend, and versions of it have been reported in Scotland, Germany, Russia and other locations." You know that's too bad, because that was a damn good anecdote.
  • In the second half of 2010, consumer magazine circulation fell 1.2%, and newsstand sales fell 7%. Get your precious print magazines while you still can.
  • Mara Shalhoup is the new editor of the Chicago Reader, and another interesting fact about Mara Shalhoup is that she wrote a book called BMF about the Black Mafia Family in Atlanta, which is a good read if you like stories about mind-boggling amounts of cocaine and money.
  • Where does your blog content come from? Here, it just comes from us, scatterbrained but honest idiots. But we received an exciting email offer today that is worth sharing—someone offering to blog for us, for no charge!:

    I'd like to reach out to you about the possibility of a guest blog opportunity.

    First, some background information to illustrate what makes me different
    from other guest bloggers. I do my best to write posts that reflect the
    personality and unique style of your blog while providing interesting,
    relevant information. I create posts that generate a lot of traffic on your
    blog and enhance conversation throughout your site...

    In return, I'd like to include two links in my post. The first will be an
    organic link that belongs in the post to complement it. The second will be
    relevant as well, however, it will link to one of our clients – all of
    which are established, quality brands and Fortune 500 companies.
    In short –
    • You will be provided with free content for your blog, which you have
    final editing rights to,
    • You will gain blog traffic was well as positive long-tail Google search
    benefits,
    • Your site will also receive a social media push from our company that
    will aid you in gaining new subscribers
    I have attached a sample guest blog entry. I look forward to discussing
    this opportunity with you soon!

    Thanks, [Hack]

    So, there's at least a possibility that the blog post you're reading is just a marketing thing. But free! Fair and balanced.

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