Meager Discount on Unfashionable Clothes Offered in Exchange for Permanent MaimingS

Ecko, a clothing brand that was cool roughly a decade ago, has announced the greatest deal in fashion: get a tattoo ("must be permanent, not temporary") of the Ecko logo, and get 20% off your Ecko purchases for life.

Clearly, this is just a PR stunt. Marc Ecko doesn't actually expect anyone to take him up on this. I mean, there's no way he could afford to offer anyone a 20% discount. [via Animal NY]