New Zealand's Hell Pizza chain is known for its offensive gimmicks, and the restaurant's newest campaign is doing a good job of keeping the tradition alive. Billboards have been appearing to promote the chain's Hell Cross Buns with a pentagram on the pastry and the slogan, "For a limited time. A bit like Jesus."
Naturally, some people who like Jesus are a little pissed off! A spokeswoman for the Anglican Church there hit back at the restaurant, telling the New Zealand Herald that the billboard offends Christians and, even worse, "their buns are stale."