The researchers surveyed 65 Columbia students on what kinds of information they wanted to share on Facebook, and to whom. For example, many said they were comfortable sharing information about their sexuality to their Facebook friends but wanted to hide it from strangers. Ditto, information about their alcohol consumption. Researchers then determined what information the participants were actually sharing, and how that matched with their intentions.
It didn't match at all: 93% of them were sharing something they wanted to hide, while 84.6% were hiding something they wanted to share. In fact every single participant's privacy settings were not in line with what they actually wanted to share.
This wasn't simply a problem of negligence. The students cared strongly about what they were sharing and believed they had set their privacy settings to reflect their concerns. Just like you probably do.
The problem is that the way Facebook handles privacy doesn't reflect how people view their privacy in the real world. Facebook organizes its privacy settings through type of information. So you can infinitely customize who can see your wall posts, status updates, photos, etc. But what people really care about is this information's content in the context of our relationships, not its form.
We think our college buddies will get a kick out of the fact that we drunkenly fell off a table while singing Justin Bieber at karaoke last night, but we don't want our mom to find out. It doesn't matter if she learns this through a picture, or our own status update, or a friend's wall post.
But the way Facebook privacy settings work makes it virtually impossible to share only what we want to the people we want, no matter how much we fiddle with them. "The current approach to privacy settings is fundamentally flawed and cannot be fixed," the researchers write. The fact that everyone in their study set their privacy controls wrong backs this up. Until Facebook figures out a way to offer contextualized privacy controls that better reflect the real world, we're going to be more open and connected than we want to be. [Concurring Opinions, Image via Getty]