Dying Rust Belt Town Sells Its Name to Morgan Spurlock for $25,000

For $25,000, Altoona, Pennsylvania, is changing its name to "Pom Wonderful" for 60 days later this month as part of the marketing campaign for Morgan Spurlock's new documentary Pom Wonderful Presents the Greatest Story Ever Sold, which is about the incessant creep of product placement, none of which makes any sense.