A Justice League of seventeen state attorneys general has formed to conquer a new supervillain in our midst: Snoop Dogg-endorsed malt energy drink, Blast.
Calling it a "binge-in-a-can" (note to attorneys general: this term is a marketing goldmine, not a deterrent), Maryland Attorney General Douglas F. Gansler accused the Pabst Brewing Co. of knowingly targeting youth with its (radical, '70s-inspired) packaging and (totally delicious-sounding) fruity flavors like strawberry lemonade and raspberry watermelon.
And then there's the matter of its potency: A 12-ounce bottle has an alcohol content of 12% — roughly equivalent to one-and-a-half beers — which makes two 23.5-ounce tall cans the equivalent of chugging a six-pack with a Slurpee chaser. That could definitely lessen the nervous awkwardness of those early, middle school dances.
Pabst has issued this response:
"Blast is only meant to be consumed by those above legal drinking age. As with all Pabst products, our marketing efforts for Blast are focused on conveying the message of drinking responsibly. To that end, the alcohol content of Blast is clearly marked on its packaging."
Snoop Dogg was
stoned unavailable for comment.
[CNN, photo via Pabst]