If you thought 3-D was the last frontier in making people feel queasy during summer blockbusters, guess again. The hot new movie-watching technology out of Hollywood are "gyrating seats."

50 theaters this summer will be equipped with the seats, which hurl you about in tandem with the action on-screen. From the Wall Street Journal:

Motions range from being pitched forward, backward and side to side, to experiencing a momentary freefall when a character, say, leaps off a cliff. Seat-side controls let squeamish viewers dial down the intensity level of the experience-which on the highest setting can reach up to two times the acceleration caused by gravity.

Sounds gr—blaaaaarggghhhh. It's funny that they have cupholders. So that your jumbo-sized coke can spill into your lap while you jiggle around?

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Our movie theaters are slowly turning into the Back to the Future ride at Universal Studios. Soon they'll be drenching the audience with fake blood whenever there's a shoot-out.