The Justin Bieber Inhaler Makes Coal-Induced Asthma Fun!

At Coal Cares — a new initiative from Peabody Energy, the world's largest coal company — you can order cool inhalers for your asthmatic kids, so long as you live within 200 miles of a coal plant. I'm partial to The Bieber, but there's an inhaler here for every taste — even one studded in fake Swarovski crystals! If it all sounds too good (or too awful) to be true, that's because it is. The entire website is a fake, created by The Yes Men — those Swiftian agitators with a talent for mounting elaborate practical jokes. Peabody, however, is very real, and an army of their lobbyists are currently attempting to block what would be the EPA's "first-ever national standards for mercury, arsenic and other toxic air pollution from power plants" — legislation that could prevent 120,000 new cases of childhood asthma per year. As the Bieb might say, that's kinda lame. [, image via Coal Cares]