In April, Facebook tried to lure advertisers with a promotional package that highlighted the social network's ability to market to an "exact audience." Then, last week, a new feature allowing users to tag products and corporations—even celebrities!—in their photos went live. And while many will undoubtedly scoff at Facebook's latest privacy-encroaching move, Stephen Colbert couldn't help but be excited by it, and he used tonight's Report to shower the company with praise.