Dove VisibleCare body wash: "Visibly more beautiful skin." Bye-bye black skin, hello white skin! (Scrub hard!) Can this ad possibly be real? Some people think it is! We've emailed Dove's representatives for confirmation, and we'll update with their reply. If real, this could be the most (unintentionally) racist skin care product ad in... about ten months.
UPDATE: It appears that the ad is real; commenters point out that the photo can be found on this Dove website, and others have told us they've seen it in magazines. We'll add any official response we receive from Dove.
UPDATE 2: We received the following statement from Edelman, Dove's PR firm:
"We believe that real beauty comes in many shapes, sizes, colors and ages and are committed to featuring realistic and attainable images of beauty in all our advertising. We are also dedicated to educating and encouraging all women and girls to build a positive relationship with beauty, to help raise self-esteem and to enable them to realize their full potential.
The ad is intended to illustrate the benefits of using Dove VisibleCare Body Wash, by making skin visibly more beautiful in just one week. All three women are intended to demonstrate the "after" product benefit. We do not condone any activity or imagery that intentionally insults any audience."