Kool Aid Wants Hispanic People Drinking Nothing But Kool AidS

For too long, Hispanic Americans have been forced to tolerate a world in which artificial food products were not advertised to them with satisfactory ferocity. No longer. You Spanish-speakin' people want some dang Kool Aid? We gotcher Kool Aid!

In a civil rights breakthrough that can only be compared to when McDonald's started making ads with smiling black families in them, the NYT reports that the Kraft corporation has decided to devote not just some, but most of its ad budget to the Hispanic market. Yay?

Kool-Aid, in a first for any Kraft brand, has allocated the majority of its 2011 marketing budget to reach Hispanics. Television commercials that began running this week on networks including Univision and Telemundo feature families drinking the beverage at festive occasions.

Mmm. ¡El sabor de diabetes!

[NYT]