Michael Wolff's Analysis of NYT: They're Ugly

In your misty Monday media column: Michael Wolff vs. David Carr continues, as does the HuffPo's hiring spree, as does the growth of the class action suit against HuffPo, Gay Talese gives the NYT props, Time magazine has an apocalyptic "brand image," and AMI is for sale.

  • The always-entertaining feud between New York Times media guy David Carr and (now) Adweek editor Michael Wolff has het back up again, now that Michael Wolff does not like how he was portrayed in the new Page One movie about the NYT. He strikes back, in a column, in Adweek! Carr is "the Snooki of journalism. Grotesque, annoying, yet somehow transfixing," writes Wolff. Then later he writes the words, "after watching all these aggrieved and shlumpy Timesmen, scowling and angry, huffing and puffing (they smoke), I come off looking handsome and young." I think I see a comeback opportunity for David Carr, but I won't give it away.
  • The Huffington Post's slo-mo hiring spree continues: they've poached Mike Hogan, formerly executive digital editor at Vanity Fair, as the new "executive features editor" of HuffPo. Gawd, what are all these respected writers, editors, and journalists doing over there, at the HuffPo? Anyone who reads HuffPo, please check and let me know.
  • And speaking of that place! Jeff Bercovici reports that four new plaintiffs have joined Jonathan Tasini's $105 million lawsuit against HuffPo, for not paying its writers. The suit will still not be successful.
  • Even Gay Talese, who wrote a book about the NYT 40 years ago and thinks the NYT 40 years ago is so great and special, finally came right out and said that the NYT today is "better than ever." They've won back the Gay Talese demographic!
  • Time magazine is allowing a mock version of its cover to be used in ads for the latest Call of Duty video game, because hey, few bucks here, few bucks there, eventually you can buy yourself some of that "dental insurance."
  • AMI, the bankrupt publisher of the National Enquirer and Star, has quietly put itself up for sale. The NY Post says that at least one private equity firm is already doing due diligence. None of this should be interpreted as meaning that anything at AMI is not FINE, JUST FINE.
[Photo: Eirik Solheim/ Flickr]