Say you're the 85-year-old ringleader of a massive pornographic empire, and like a gullible old slave-to-the-libido that you are, you propose to a 25-year-old and stake your reputation on the upcoming nuptials.
You plan a TV special and splashy wedding edition of your magazine. And then your child bride abandons you. What do you do?
You add a sticker to the "Mrs. Crystal Hefner" issue of Playboy, and advertise it as the "Runaway Bride" issue, of course. Hugh Hefner tweets,
Recent events call for a special sticker on the July cover. Look for it on newsstands.
We checked with Playboy's PR department, and this is, indeed, real. Looks like Crystal isn't the only one capitalizing on this break-up.