The top 684,392 advertisements of the past year have now been honored with "Cannes Lions" awards. We've already shown you one of this year's winners in the "pedophile" category; but edgy ad guru Copyranter argues that the ad above (click to enlarge), out of Poland—in which an ad agency placed cards touting a "child safety foundation" inside children's underwear on sale at a kids' clothing store—is the single most disturbing Cannes Lion 2011 winner.

Hmm. Only if the ad people enjoyed it.