Justin Timberlake has a minority stake in MySpace, newly acquired by the online advertising network Specific Media. How will he revive the near-dead social network? With a talent competition.
According to the AP, JT's big plan involves "a talent show or some other way of developing new artists. Timberlake's manager, Johnny Wright, told the AP: "Whether it becomes a talent competition or something like that, those are things that we will still flesh out… "We definitely want to bring the industry back to Myspace to really look at the talented people that have put their faces there." His plan must not involve actually signing onto MySpace—Justin Timberlake hasn't logged onto his profile in three months.
So, Justin Timberlake's revamped MySpace will be a talent competition held in the ruins of a once-great social network. But what kind of "talent" will come from MySpace, these days? It might boast some radical post-apocalyptic chic: Tila Tequila-style social media supermutants battling it out with Midwestern emo bands and third-rate Atlanta rappers? Sounds better than American Idol.
[Image via Getty]