Blood Appears in Maxi Pad AdS

After all these years of pale blue liquid being poured out of a sterile beaker into a maxi pad in commercials, the truth is finally coming out: there's blood in them thar pads! Bodily fluid advertising expert Copyranter says this Always ad (click to enlarge) may be one of the first times ever that an American advertisement has sullied itself in such a gruesome way. Sorry, gents—it appears that this maxi pad business is not as sanitary as we've all been led to believe.

I don't understand this strategy at all.

[Copyranter]