AMC, home of all that is good on television (Mad Men, Breaking Bad, The Walking Dead), has just announced that they are expanding from the small screen, to the, er, smaller screen. Today marks the launch of what other networks will surely be quick to mimic, AMC Digital Studio.

An exclusive home for AMC-produced web series, the first show on the roster is The Trivial Pursuits of Arthur Banks, starring Arrested Development's Jeffery Tambor and the Hebrew Hammer himself, Adam Goldberg, in the title role. The show follows Banks, a successful yet dysfunctional stage director, as he uses the power of theeaaytah to suss out all that has gone wrong in his love life.

The Trivial Pursuits of Arthur Banks premieres today on both amctv.com and Hulu.