Major fast food chains generally prefer to have kiddie touchers for mascots. But trend-setting Burger King has had enough with its "creepy" king. Get ready to experience what one expert calls "the Whole Foods effect":

In a new ad campaign set to air this weekend, Burger King will nationally roll out the California Whopper on Monday, made with what's arguably the gastronomic trend of 2011: guacamole. In a serious image twist, the entire commercial shows only the sights and sounds of the fresh ingredients being washed, sliced and diced. There are no words, just pulsating music.

Wow, Burger King actually washes its produce now. And guacamole is a "trend"?

[via Fark; image via AP]