Nivea Pulls That One Ad That Looked Crazy Racist

One funny thing that happened recently was when Nivea ran that ad that straight up said that Afros are not civilized. Remember that? Haha, those ad guys were on so much crack cocaine, I guess? Well now they've apologized!

Here's the official statement straight from the official mouth of Nivea's official Facebook:

Thank you for caring enough to give us your feedback about the recent "Re-civilized" NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.

Diversity and equal opportunity are crucial values of lotion company Nivea.

[via Ad Age]