Lacoste Doesn't Appreciate Norwegian Terrorist's Free Advertising

Norwegian terrorist Anders Behring Breivik — a big fan of wetsuits, hazmat suits and Lacoste sweaters — has enraged iconic French fashion brand Lacoste by mentioning the company in his manifesto and wearing it repeatedly outside of jail. In fact, the unwanted attention is getting so bad that the company has written to Norwegian authorities to ask that they stop letting Breivik wear Lacoste. From the Telegraph:

An Oslo police spokesman told [Norwegian daily Daglabet]: "The company feels that such a man sporting their clothes could do considerable harm to their reputation."

French daily Liberation added: "This situation is clearly a nightmare for one of France's most distinguished clothing companies."

This seems like a bit of an overreaction, no? If shit like Vampire Weekend can't ruin Lacoste's "reputation," then nothing can.

[Telegraph, image via AP]