Netflix Scrapping That Whole Qwikster Idea

It hasn't even been a month since Netflix announced it was renaming its DVD-by-mail services Qwikster, and yet the company has already decided to shit-can the whole plan. Aw! Splitting into two companies and confusing everyone seemed like such a good idea.

Netflix CEO Reed Hastings posted the news on the company blog this morning:

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.

A Netflix spokesman told the New York Times that the company "underestimated the appeal of the single web site and a single service." As a result of this morning's announcement, the company's stocks have gotten a bump.

The Qwikster brand name couldn't be reached for comment, but we hear it's currently parked on its couch with a gallon of butter pecan ice cream and a close friend, watching old VHS tapes in protest. Poor thing never even got a chance. Unlike the percent price increases, which will remain in effect.

[Netflix Blog, via NYT]