In what appears to be a legitimate press release on the blog of the official Atlas Shrugged Part I website, the producers of the film have announced that they will "replace more than 100,000 title sheets appearing on the Atlas Shrugged Part 1 DVD and Blu-ray versions." Sounds like a pain in the ass. Why? Did child porn pics somehow show up on them? No! But the ultimate Randian curse word — "self-sacrifice" — did, and that's worse.
The 1957 novel, Atlas Shrugged, is known in philosophical and political circles for presenting a cogent argument advocating a society driven by rational self-interest. On the back of the film's retail DVD and Blu-ray however, the movie's synopsis contradictorily states "AYN RAND's timeless novel of courage and self-sacrifice comes to life..."
Self-sacrifice is for idiots, duh! Ayn Rand used to mock poor beggars for being so poor. "Self-interest" is more like it. The good news is that Randroids who've already purchased this sacrilege consumer product can fix it themselves, just like Dagny Taggart would:
Atlas Productions has setup a web page for consumers of the DVD to request a replacement title sheet free of charge: http://www.AtlasShruggedMovie.com/title-sheet. The new title sheet will more accurately read "AYN RAND's timeless novel of rational self-interest comes to life..."
Has anyone seen Atlas Shrugged Part I? I rented it the other night and loved it. The trains go ZOOM!