Incompetent superflack Ronn [sic] Torossian is primarily known for harassing employees and harassing journalists and giving poor advice and suing everyone over everything and representing odious clients and generally running a PR firm which is hilariously incompetent and unethical. Who better to teach you about PR?
Well it is your lucky day, world at large, because Ronn [sic] Torossian has written a book which will, presumably, teach you to do PR the Ronn [sic] Torossian way. It's called For Immediate Release (buy it here!), and Ronn sent out one of his trademark email blast press releases about it yesterday, all of which were immediately forwarded here to Gawker HQ with snide comments from other PR people, who will take any opportunity to distance themselves from Ronn Torossian. (Sample comment: "This is the most ludicrous thing I've ever seen.") Well, let's not judge too quickly, okay?
From: From the desk of Ronn Torossian
Date: Mon, Nov 14, 2011 at 4:31 PM
Subject: TOP 25 PR FIRM CEO RELEASES BEST SELLING PR BOOK - AVAILABLE FOR BREAKING COMMENT ON PR CRISIS', CELEBRITY BRANDS, BUSINESS PUBLIC RELATIONS
This book is already a best seller! It's #22,687 on Amazon! And each and every one of its 18 reviews give it five stars—something that does not strike us as suspicious at all, considering the author in question!
[UPDATE: Nielsen Bookscan data provided to us shows this book has sold 255 copies so far.]
All publicity is good publicity, people. And Ronn [sic] Torossian is all about good publicity. Also available for birthday parties, bar mitzvahs, or odd jobs around the house.