The New Yorker's Malcolm Gladwell just wrapped up a three-city tour shilling for Bank of America and delivering "actionable advice" to its customers.
From Bank of America's press release, oddly released today after the events were over:
Bank of America today announced it has conducted a series of events with Malcolm Gladwell to deliver quality education and actionable advice to small business owners in various markets throughout the country. This program, entitled "Bank of America Small Business Speaker Series: A Conversation with Malcolm Gladwell," was held in Los Angeles on September 27, in Dallas on November 3, and in Washington, D.C., on November 15.
Fannie Mae is hiring historians! BofA is collecting writers! That liberal arts degree may just pay off some day after all.
[via the Awl, photo via Getty]