It must be a proud moment for Newt, to be included with such GOP luminaries as Pat Buchanan, Steve Forbes and Pierre S. DuPont IV—all of whom received the coveted Union Leader endorsement and went on to illustrious careers as a television racist, a publisher of listicles, and a terrible Wall Street Journal columnist, respectively. After all, Newt is not really in the running for president! He is in the running for "person whose products will be bought by conservatives next year," and the Union Leader's endorsement (which has gone to only two eventual nominees, and only one eventual president) is one of the quickest paths to that status. So good for Newt, and for the people who publish his alternate historical fiction!

Still: Twitter remained unconvinced. Does this change the media narrative? Is Romney in trouble? Will conservatives rally around Gingrich? wondered hundreds of irritating people. And more importantly, many keen political followers asked, why did a union boss just endorse Newt Gingrich?