If there's one thing everyone knows about Mountain Dew, the soda specifically designed to gross out your mom when you make her buy it for sleepovers, it's that it's extreme. How extreme? So extreme it will turn a mouse into jelly!

Indeed: Pepsi itself admits that Mountain Dew would render a mouse into quivering mouse-shaped Dew-gel, according to the testimony of its own experts, given as part of a lawsuit against PepsiCo over a mouse an Illinois man allegedly found in a can of the soda:

Pepsi's lawyers also found experts to testify, based on the state of the remains sent to them, that "the mouse would have dissolved in the soda had it been in the can from the time of its bottling until the day the plaintiff drank it," according to the Record. (It would have become a "jelly-like substance," according to Pepsi, adds LegalNewsline.)

The Atlantic Wire's Eric Randall describes the strategy as "winning-the-battle-while-surrendering-the-war," but given that Mountain Dew's main demographic is 10-year-olds who need to stay up late enough to see porn on Cinemax I'm not sure why "will dissolve a mouse" is a bad line of copy.


[The Atlantic Wire]