Hostess Bankrupt; Ding Dongs in Peril

Hostess, the maker of Twinkies, Ding Dongs, Ho Hos, Suzy Q's, Sno Balls, Zingers, and Donettes, among other god damn delicious products, is bankrupt. For the second time in eight years. Labor costs, debt load, flour prices, blah blah blah. What will it take to save Hostess? Will it take Hostess sending out cases of its delicious products out to various popular online media sites, to "build buzz?" Now is the time to find out.

[Dealbook]