Taco Bell is not going to be serving breakfast. That would be gross. Taco Bell is serving First Meal. It's the meal that comes after Fourth Meal. It's a meal that you eat at about the same time that you would eat breakfast, but which bears no resemblance to the "food" that normal humans would consume, for "breakfast." Observe:

1. An austronaut-style disk-shaped food item covered in what may or not be bread, or perhaps some other sort of crust, full of garishly yellow egg substitute, gristle patty, and Cheez.

2. Nugget-shaped balls of what may or may not be dough, or perhaps some other variety of corn syrup byproduct, oozing semen.

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3. Fresh hot coffee.

Roll it all up into a burrito!

[Via Ad Age]