I Can't Stop Looking At This Weird Scottish Internet Nightmare VideoS

Scottish post-electo crew Errors threw together this very normal and comforting video about, like, how we're all being subsumed into a hypermedia e-dystopia that is once absurd and soul crushing, or something. It's weird that I'm not "getting" the subtext because this is such a straightforward and obvious-feeling video. As Creators Projects writes, this is "a parallel universe that seems to resemble Giorgio de Chirico paintings... [with] a bit of the Pet Shop Boys about it, a pixel or two of Net Art and a WTF aesthetic that will have a Marmite effect on you." Um, exactly? Also, it feels like something I should have downloaded at 9600 baud.