Just in time for the rising backlash to its self-created public relations disaster, the Susan G. Komen Foundation—which announced this week that it would pull its funding from Planned Parenthood—has teamed up with Discount Gun Sales to market pink handguns.
An unknown portion of sales will be donated to the Komen Foundation's Seattle branch in recognition of Breast Cancer Awareness Month. It retails for $429.99 [sic'd]:
Discount Gun Sales is proud to team up with the Susan B. Koman Foundation to offer the Walther P-22 Hope Edition in recognition of Breast Cancer Awareness Month. A portion of each P-22 Hope Edition will be donated to the Seattle Branch of the Susan G. Komen Foundation.
The P-22 Hope Edition has an exclusive DuraCoat Pink slide in recognition of Breast Cancer Awareness month. Utilizing the same reliable controls and firing mechanism that has made the Walther P-22 America's top selling handgun, the Hope Edition will be a limited production pistol offered exclusively through Discount Gun Sales.
Your turn, Bloomberg: It's time to outlaw pink handguns.
Update: The Komen foundation has announced that it will restore funding to Planned Parenthood.
Update #2: Komen now tells HuffPo that the foundation "does not have partnerships with any firearms manufacturer," and a rep from the Puget Sound affiliate maintains that Discount Gun Sales' "fundraising scheme is not sanctioned by" their office. We called and emailed the Komen Foundation earlier this afternoon and have not yet heard back from them.