People Don't Think McDonald's Has Good Food

Huh, hmm, strange, inexplicable: although lots of people purchase food at McDonald's, it turns out that they don't think the food at McDonald's is very good. Buh, wha, guh, WTF? Explain, Ad Age:

But something strange is happening on McDonald's soaring arches: Its brand perception isn't keeping pace with sales. According to people close to the company, its internal tracking system finds that McDonald's consistently ranks near the bottom in quality perception when compared with rivals.

So, wait... people don't think McDonald's has good food? Uhhhh but they still buy food there? What in the world??????

[Ad Age. Photo: Ryan/ Flickr]