File under: Swedish people are culturally superior. The hot new trend in Stockholm is spending your lunch break "dripping with sweat and awash in disco lights." It's called "Lunch Beat" and it's way better than grabbing a salad.
Lunch Beat began in June of 2010 with only 14 people, but the event has quickly grown. There are now monthly Lunch Beats in Stockholm that bring in hundreds — and the concept of a lunch-break dance party has spread to other Swedish cities and European countries.
Daniel Odelstad, who organizes Lunch Beat Stockholm, explains that the one-hour event is all about getting in as much dancing as possible given the time constraints. There is no alcohol, but the 100-kronor cover charge will get you a sandwich.
"The first rule of Lunch Beat is that you have to dance," [Odelstad] said while checking prepaid tickets at the door. "If you don't want to dance during your lunch hour, then you should eat your lunch somewhere else."
The event is a great bonding experience for people of different ages and social strata: the article notes the party's power to unite office clerks and "business-suit types." And even if office politics don't change, Lunch Beat does put everyone at the same level — sweat is one of the greatest equalizers.