The public relations industry is happy to swallow ordinary happy life events, besmirch them, and poop them back out. It is a virtual besmirchment machine. This is PR Dummies. Besmirching the besmirchers, every week.
In this press release, CNN Espanol correspondent Naibe Reynoso unambiguously hints at a quid pro quo deal to provide media coverage to any company that will sponsor her "Celebrity Baby Shower." (The "celebrity" referred to here is Naibe Reynoso.) It's right here: "This will be a great opportunity to introduce your products to the mass media as she pitches many of her own stories to the networks and blogs about her favorite products." In other words, Naibe Reynoso would like to use her baby shower as an opportunity for professional graft.
Yuck. Everything sic'd:
From: [FRH PR]
Subject: Two-time Emmy Award Winner, Naibe Reynoso, Celebrity Baby Shower
Hello [unfortunate email recipient],
We are looking for sponsors for Two-time Emmy Award Winner, CNN Espanol Correspondent, Naibe Reynoso's Baby Shower ( Wife of Jeffrey Hodsden — writer/creator of Disney's Suite Life of Zack and Cody and ANT FARM).
Kristen Ruhlin, friend/actress of Naibe is throwing the shower for her and FRH will be doing all of the PR for the event. The celebration will take place on June 24th(sunday), at Churchill in West Hollywood from 11am-4pm. Many of Naibe's accredited media friends as well as celebrity guests will be invited to attend and celebrate the Baby shower. Naibe has over 12 years of hosting experience rubbing elbows with Hollywood's elite as she has been a correspondent for KTLA, The View, Reelz Channel while also balancing her famed blog— "Naibe Roams LA" followed by many fans and celebrities a like. Naibe is also in production on her new TV pilot following celebrity's in thier home as Naibe has "girl talk" with them over wine/dinner, which starts this May.
This will be a great opportunity to introduce your products to the mass media as she pitches many of her own stories to the networks and blogs about her favorite products.
Headline Sponsor (4 maximum spots on Step and Repeat): $600
Will consist of Company Logo Placement on Step/Repeat Red Carpet, inclusion into celebrity/guest giftbags, inclusion in the press release and coverage by accredited media and photographers.
Supporting Sponsor: $250
Will consist of product inclusion into celebrity/guest giftbags, press release and coverage by media/photographers.
In Kind Donation: Product Donation
Will consist of product inclusion into celebrity/guest gift bag.
Please direct any questions and concerns to me and I look forward to hearing from you!
Desk of FRH PR
Update: We received this statement from CNN Espanol's PR manager:
Naibe Reynoso has been a freelancer for CNN en Español for a number of years. She has assured the network that she did not have any prior knowledge of the solicitation from FRH PR and has stated that it was sent without her approval. FRH PR has corroborated Reynoso's statements, issued her a formal apology for taking action without her knowledge and cancelled the event.