The Dallas-based pizza chain Pizza Patrón, which made headlines worldwide in 2007 when it began accepting Mexican pesos (solo billetes), is at the center of another silly controversy, this one involving an offer of a free pizza pie to anyone who orders in Spanish on June 5th between the hours of 5 and 8 PM.
Surprisingly, the promotion — aptly dubbed "Pizza Por Favor" — is drawing the ire of some in the Latino community as well.
"Maybe they thought it was a cute thing to do, but I think it's discrimination," said Hispanic Marketing Group president Marcela Gomez. "As an advertising agency, I would never recommend this to my client."
"It makes perfect sense for us," said Pizza Patrón's brand director, Andrew Gamm. "We're trying to make our bond with the Hispanic community stronger."
Considering at least 70% of their clientele is Hispanic, that's not a bad idea.