As promised, Bridget C. Firtle, founder of The Noble Experiment, an aptly-named Brooklyn organic rum distillery, is here right now in the comments. Ask her all about how she managed to break free of analyzing hedge funds and follow her higher calling to hand-crafting liquor.

Check out The Noble Experiment here, and head here for the story of another company founded on the concept of following one's higher calling: Sir Richard Branson's own Virgin Mobile USA.