Sure, the thousands of truly creative people who, through vicious twists of fate and circumstance, find themselves working at ad agencies, where their creative impulses are channeled into Skittles and Old Spice and H&R Block and other equally vacuous enterprises, are suffering an awful and soul-deadening fate. But couldn't it be more soul-deadening? How about if we made them do this stuff all night?
Ad man and Satan's little helper Brian Mandelbaum is preparing to answer that terrifying question! Ad Age reports:
The longtime agency exec is behind the launch of a 24/7 social-media agency that aims to fill what he says is an unmet need for clients when it comes to monitoring and leading online conversations outside of normal work hours. The idea is to hire content creators and account managers to work continually throughout the day... "There's precedent for it, and it can be done as long as there is a culture to support it," said Mr. Mandelbaum. "There are companies like Google and Facebook that have an environment that is conducive and friendly and sometimes more productivity happens when there are less distractions."
The Taco Bell corporation MUST have you monitoring Twitter between the hours of 10 p.m. and 5 a.m. in order to catalog and interpret and craft a social media response to each and every mention of
on Twitter. This exciting job can be yours, if god's judgment of your sins is not kind.