Last night, Daniel Craig's James Bond picked up the Queen at Buckingham Palace and flew her over the Olympic Stadium, where Her Majesty parachuted into the crowd.
That didn't really happen, but opening ceremonies director Danny Boyle did a pretty good job of simulating it. And with James Bond still fresh in our minds, we got the first TV teaser trailer for Skyfall, the new Bond movie out this November.
It's about what you'd expect: lots of guns, charm, and sex. Tying it into the Olympics was a great way to combine product placement with a reminder of the U.K.'s obvious cultural superiority. Well played, gents.