Staring down the barrel of bankruptcy, an Arizona State University doctoral student with Stage 4 colon cancer who ran out of insurance money to cover his treatment decided he had nothing to lose by tweeting the CEO of his health insurance company and asking for help.
Guha had been paying $400 a month for a fairly robust student health-insurance plan, but after being diagnosed with cancer last year, the 31-year-old's expenses quickly mounted, surpassing the plan's $300,000 lifetime cap.
Though he can certainly use all the help he can get in paying off his massive medical tab, Guha has been hard at work raising money through his own website. His "Poop Strong" campaign — a play on Lance Armstrong's Livestrong wristband initiative — has raised over $120,000 according to ABC.
Guha's cancer is currently in remission, and, with Aetna covering the cost of his treatments for the rest of the year, the Arizona Republic says he plans on donating the funds he raised to cancer charities so they can benefit others in need.