A new ad featuring survivors of the 2011 gun massacre in Tucson are calling out President Obama and Governor Romney for not doing more to prevent gun violence.
Their figures are staggering.
48,000 Americans will be murdered with guns during the next president's term. That's three Aurora shootings every day.
The site DemandAPlan.org, which hosts the ad, also counts the time and gun deaths since James Holmes' rampage.
"Words of condolence are not enough," the site reads, along with a petition viewers can sign. "The time has come for meaningful action."