Two "Pleasure Carts" emblazoned with punny slogans such as "getcha vibes here" and "relish the moment" will be employed by the makers of Trojan Vibrations to distribute some 10,000 free sex toys on the streets of New York starting tomorrow.
"What we're doing is taking something like a hot dog cart that is so everyday and so mainstream, and we're showing people that vibrators are mainstream," Trojan's VP for marketing Bruce Weiss told the New York Times.
The company expects to hand out 5,000 Tri-Phoria "intimate massagers" and another 5,000 Vibrating Pulse devices during the two day promotional event. All told, the giveaway will set the company back about $350,000.
"It sounds fantastic and I'm just delighted that there is a company that has the resources and the sex-positivity to do it," Claire Cavanah, co-owner of the sex shop Babeland, is quoted as saying.
Trojan will update it Facebook page tomorrow morning with the exact location of each cart.