If there's one thing missing from your Facebook experience, it's an even heavier influx of ads, right?
We want to be thoughtful about how we introduce ads in news feed, so we have limits in place to ensure that people's news feeds are not filled with advertising.
No word on what those limits are exactly, but no, you can't opt out of this exciting new feature.
The spokesperson also said, "We think this will make it easier for businesses to reach more people." And it will — at the expense of Facebook's users.
Anyway, don't be surprised if your new friend McDonald's wants to make sure everyone has had their break today. Just think of Facebook's news feed ads as an unsolicited widening of your social circle.