Their target this time around is break-up singer-songwriter Taylor Swift, who recently teamed up with textbook rental company Chegg and dippable pizza-maker Papa John's for a promotional concert at whichever campus gets the most votes.
With lulz-seekers on the case, it wasn't long before a clear leader emerged: The Horace Mann School for the Deaf and Hard of Hearing in Allston, Massachusetts.
In addition to a performance by Swift, the top five vote-getting schools will each receive a $10,000 grant for their music department.
Horace Mann currently holds a significant lead over the second-place school, but, as one Redditor points out, the Official Rules state Taylor Swift could still opt out of the performance.
She wouldn't do that to her legions of Horace Mann School fans, would she?