RJ Ellory, award-winning author of crime novels such as A Simple Act of Violence and A Quiet Belief in Angels was blasted by fellow crime writer Jeremy Duns for posting glowing reviews of his own work on Amazon under the pseudonym "Nicodemus Jones."
"The recent reviews... are my responsibility and my responsibility alone," Ellory said in a statement. "I wholeheartedly regret the lapse of judgment that allowed personal opinions to be disseminated in this way and I would like to apologise to my readers and the writing community."
The 2010 Theakstons Old Peculier crime novel of the year prize winner didn't just heap praise on himself — he also used him Amazon nom de plume to negatively review the novels of his competitors.
"We are concerned that they are being misleading to readers and we feel this practice is unfair to authors," the association said in its statement. "It does not fit with our ethos." With that in mind, the group said it was considering codifying its ethos for the benefit of members.